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New Story Homes research identifies factors impacting home dwellers’ happiness

March 2025

New research conducted by our teams has uncovered the critical location factors that contribute to consumers feeling most content with their living environment.

According to the findings, the happiest Brits tend to live in locations that offer a balanced mix of convenience, leisure, and accessibility.

The report examined the living habits of residents across the whole UK, and revealed the following average distances to key amenities for those who report feeling the most satisfied with their homes:

  • 13-minute walk to a school/nursery – Access to quality education options within walking distance helps create a strong sense of community and convenience for families.
  • 14-minute walk to bars/pubs – Proximity to local venues like pubs and bars is a significant factor for those who value a vibrant social scene close to home.
  • 11-minute walk to greenspace – A short walk to parks or other green spaces plays an important role in overall wellbeing, offering opportunities for exercise, relaxation, and outdoor activities.
  • 11-minute drive to restaurants – The ability to access a variety of dining options within a short drive enhances convenience and quality of life, allowing residents to enjoy a dynamic culinary scene.
  • 10-minute drive to a supermarket – Easy access to supermarkets is essential, making it a key consideration for those who want to minimise travel time for everyday needs.
  • 13-minute drive to the motorway – Proximity to the motorway is critical for those who require quick access to major roads for commuting or travel.
  • 13-minute drive to a hospital/GP surgery – Access to healthcare facilities offers peace of mind, ensuring that medical assistance is nearby when needed.
  • 48-minute drive to an airport – A moderate drive to the airport is important for those who travel frequently, seeking convenience without sacrificing too much time in transit.

 

The new research emphasises the importance of thoughtful location choices that consider factors such as access to education, healthcare, social opportunities, and green spaces.

Hayley Blair, Sales & Group Marketing Director at Story Homes, said: “These findings suggest that consumers who enjoy a balanced lifestyle, with both local amenities and essential services within a reasonable distance, report the highest levels of satisfaction with their living arrangements.

“Homes are not just places to live, but environments that contribute positively to the quality of life. At Story Homes, we build high specification homes in desirable locations. We offer customers the best of both worlds, whether that’s countryside living and picturesque views or modern comfort and commuter links. We allow customers to have the balanced lifestyle they desire – it all starts with you and the places you want to live.”

For more information about the research report, please email communications@storyhomes.co.uk.

 About the survey
The research was conducted by Censuswide, among a sample of 2000 Natrep UK. The data was collected between 10.01.2025 – 13.01.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.